Google's Social Impact: What Does It Mean?

Hỏi – ĐápGoogle's Social Impact: What Does It Mean?
Pollard Cheng hỏi 8 tháng trước

When reading Google’s latest science and technology blog, Google scientists and researchers describe some of the new ways they are thinking about Google+ Local. One of the suggestions outlines the idea that Google will make its search results more personal. In other words, you will be shown relevant results more often by Google when you search for something. This sounds all very well, but how does it tie in to Google’s other future technology?

As the blog post notes, Google is looking at how people behave on their social networking pages. In doing so, they are following in the footsteps of sites like Facebook and Twitter. In fact, Google has actually been testing social features on both Facebook and Twitter.

So what could this mean for search engine optimization or SEO for your site? Google envisions it as a new feature that would enhance your online marketing efforts by delivering relevant search results to those searchers who have chosen to connect with you on a more personal level. You see, when you are searching the web for things, you are not necessarily searching for “stuff.” magazine might be searching for a particular product, or for entertainment.

Google also wants to take this idea one step further. The company mentions that they might also want to provide social media capabilities within Search. Could this mean that searches that are done with social media programs like Facebook or Twitter could impact SEO rankings? Google says that there is no way to determine whether or not the new feature will have an impact, but speculates that it might be beneficial. Whether or not it makes a difference to your business will depend on your level of engagement with various social media outlets.

Will the future of SEO mean that you need to be glued to your computer? Not necessarily. Social impact is about much more than just engaging with others. It also involves the company utilizing and maximizing the tools that are already available in the online space. The company is aware that many people spend too much time at their computers, and it is important to remain entertained while using the internet.

Will the company also be able to incorporate video into its plans? This is certainly something that most people have already become accustomed to. Video is quickly becoming the norm when it comes to sharing information. It might surprise some people to know that it is a video that is responsible for more link-building and ranking opportunities than any other method.

If you have been paying attention to the trends surrounding SEO, then you have probably heard about Google Wave. It is largely an initiative from YouTube and includes the addition of “viral video” to its arsenal of online tools. Google’ magazine is to make it easier for people to get a message out about their business. Google hopes that this might help to solve the problem that has been plaguing search rankings.

Will Google Social Impact change the way that we communicate and engage with others on the web? It might surprise some to learn that it could have a significant effect on the way that we all interact with each other. We are so heavily reliant on our phones, and they can’t seem to live without them. When we can share videos with our friends, it takes seconds to share the video on Facebook but a minute or two to share it on Twitter. How long has it been since we sent a tweet? Chances are that we are significantly more connected online than we were before Google launched Social Impact.

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